The Art and Craft of PR: Creating the right mindset and skills to succeed in Public Relations today

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This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives. This book will be highly marketable to PR students and novices looking to break into the industry, and to junior and mid-level PR practitioners interested in learning new skills which they can use to gain a creative edge on thier competition.
Артикул
3261663
Издательство
Тип обложки
мягкая обложка
Автор
Штрих код
9780999187104
Год
Страниц
128
Язык
Английский
Размеры
180x120x10 мм
Вес
148 гр.
Импортер
ООО «Абрис-Бел». 220112, РБ, г. Минск, ул. Cырокомли 7-167
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