Commercial Communication in the Digital Age: Information or Disinformation?

Name: Commercial Communication in the Digital Age: Information or Disinformation?
Brand: De Gruyter
SKU: 3406611
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In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities topublish, get informed or communicate - to "co-create" -, and toreach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questionsand related issues.

Артикул

3406611

Издательство

De Gruyter

Тип обложки

твердый переплет

Автор

Siegert Gabriele

Штрих код

9783110416503

Год

2017

Страниц

278

Язык

Английский

Размеры

155x230x20 мм

Вес

378 гр.

Импортер

ООО «Абрис-Бел». 220112, РБ, г. Минск, ул. Cырокомли 7-167

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