A More Beautiful Question. The Power of Inquiry to Spark Breakthrough Ideas

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To get a great answer, you need to ask the perfect question. Warren Berger revives the lost art of questioning. In this groundbreaking book, journalist and innovation expert Warren Berger shows that one of the most powerful forces for igniting change in business and in our daily lives is a simple, under-appreciated tool one that has been available to us since childhood. Questioning deeply, imaginatively, beautifully can help us identify and solve problems, come up with game-changing ideas, and pursue fresh opportunities. So why are we often reluctant to ask Why? Berger's surprising findings reveal that even though children start out asking hundreds of questions a day, questioning falls off a cliff as kids enter school. In an education and business culture devised to reward rote answers over challenging inquiry, questioning isn't encouraged and, in fact, is sometimes barely tolerated. And yet, as Berger shows, the most creative, successful people tend to be expert questioners. They've mastered the art of inquiry, raising questions no one else is asking and finding powerful answers. The author takes us inside red-hot businesses like Google, Netflix, IDEO, and Airbnb to show how questioning is baked into their organizational DNA. He also shares inspiring stories of artists, teachers, entrepreneurs, basement tinkerers, and social activists who changed their lives and the world around them by starting with a beautiful question.

Артикул
4186201
Издательство
Тип обложки
мягкая обложка
Автор
Год
Страниц
272
Язык
Английский
Размеры
210x140x20 мм
Вес
292 гр.
Импортер
ООО «Абрис-Бел». 220112, РБ, г. Минск, ул. Cырокомли 7-167
Изготовитель
Bloomsbury Publishing Plc. 50 Bedford Square, London, WC1B 3DP, UK
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