Marketing Communications

Name: Marketing Communications
Brand: Sage Publications
SKU: 4261712
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John Egan draws on both his industry and academic background to explain the why as well as the how of marketing communications.

The book takes an industry driven approach which provides all the theories in the context of application and from a real world perspective. It also uses accessible, straight-forward language and all content is supported by a collection of learning features.

Артикул

4261712

Издательство

Sage Publications

Тип обложки

мягкая обложка

Автор

Egan John

Штрих код

9781526446893

Год

2020