Strategic Marketing Management

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Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established enterprises, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for profit corporations.

Артикул
4292881
Издательство
Тип обложки
мягкая обложка
Автор
Год
Страниц
296
Язык
Английский
Размеры
235x191x16 мм
Вес
316 гр.
Импортер
ООО «Абрис-Бел». 220112, РБ, г. Минск, ул. Cырокомли 7-167
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