100 Things Every Designer Needs to Know About People

Name: 100 Things Every Designer Needs to Know About People
Brand: MIT Press
SKU: 4651816
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WE DESIGN TO ELICIT RESPONSES from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With this book you'll design more intuitive and engaging apps, software, websites and products that match the way people think, decide and behave.

Артикул

4651816

Издательство

MIT Press

Тип обложки

мягкая обложка

Автор

Weinschenk Susan

Штрих код

9780136746911

Год

2020