Sales Force Management. Leadership, Innovation, Technology
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In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book's reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It's a contemporary classic, fully updated for modern sales management practice.
Артикул
4699317
Издательство
Routledge
Тип обложки
мягкая обложка
Автор
Mark W. Johnston
Greg W. Marshall
Штрих код
9781138951723
Год
2016
Страниц
466
Язык
Английский
Размеры
280x216x25 мм
Вес
486 гр.
Импортер
ООО «Абрис-Бел». 220112, РБ, г. Минск, ул. Cырокомли 7-167
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