Print and Production Finishes for Bags, Labels, and Point of Purchase

Name: Print and Production Finishes for Bags, Labels, and Point of Purchase
Brand: RotoVision
SKU: 415157
Price: 187.97 BYN
Availability: InStock

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By analyzing the best in the business, this book gives readers a thorough understanding of materials, and of the print and production finishes that can be applied to any job. With informative text and specially commissioned full-color photographs, Print and Production Finishes for Bags, Labels, and Point of Purchase shows the different effects that can be created, and the key print and production techniques used to achieve them. Work across all budgets and production/print runs is explored, revealing the skills and techniques that work to grab the target audience’s attention. Print and Production Finishes for Bags, Labels, and Point of Purchase is an indispensable ideas sourcebook and practical guide to the finishes, surface graphics, detailing, and materials that help make bags and labels stand out from the crowd — including foil blocking, pigment blocking, thermography, varnishing, laminating, embossing, debossing, die-cutting and laser-cutting; specialist inks, including metallics and fluorescents; different paper stocks and other materials; lenticular printing, and so on.

Артикул

415157

Издательство

RotoVision

Тип обложки

твердый переплет

Автор

Jessica Glaser

Штрих код

9782940361946

Год

2008