Hospitality and Tourism Marketing: A global perspective
360.14 BYN
324.13
BYN
Доставка в Минск:
10 Мая (Пт) - 13 Мая (Пн)
Доставка в регионы:
16 Мая (Чт) - 20 Мая (Пн)
Hospitality and Tourism Marketing explains the readers the process of marketing in the hospitality and tourism industry. It talks about the marketing environment of the tourism and hospitality sector and the role of social media marketing in this field. Also discussed in the book is the role of consumer behavior in the hospitality and tourism market, the organizational strategy and marketing communication, the impact of marketing on the hospitality and tourism sector, management of the marketing tactics and the prospects of marketing in the hospitality and tourism sector, so as to provide people with basic understanding of the marketing in this industry.
Артикул
lb14795000
Издательство
Тип обложки
Paperback
Автор
Штрих код
9781774072639
Год
2019
Страниц
290
Размеры
150x226 мм
Вес
294 гр.
Импортер
ООО «Абрис-Бел». 220112, РБ, г. Минск, ул. Cырокомли 7-167
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