Qualitative Research Methods for Media Studies

Name: Qualitative Research Methods for Media Studies
Brand: Taylor and Francis
SKU: 2202272
Price: 278.44 BYN
Availability: InStock

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This book introduces the essential qualitative methods used in media research, with an emphasis on integrating theory with practice. Each method is introduced through step-by-step instruction on conducting research and interpreting research findings, alongside in-depth discussions of the historical, cultural, and theoretical context of the particular method and case studies drawn from published scholarship. This text is a comprehensive and accessible introduction to qualitative methods, ideal for media and mass communication research courses.

Артикул

2202272

Издательство

Taylor and Francis

Тип обложки

мягкая обложка

Автор

Bonnie S. Brennen

Штрих код

9780415890229

Год

2012